With all the blogging I have done in past years, it seems unnatural to me not to blog.  It just seems to me that any small business owner with a small business marketing budget would naturally take to blogging purely based on the cost/benefit ratio of a being able to effectively communicate with their...

One of the best ways to get noticed by multiple forms of media is a finely crafted press release.  In terms of SEO, it provides great exposure and valuable in-bound links.  In addition to its potential to attract attention, a press release can often be relatively cheap compared to the return it can...

New York has often been considered the great melting pot.  With millions of people living in one small area it is no surprise that there are a wealth of goods and services available.  This creates a fertile market for people interested in pursuing online marketing.  For anyone that is just starting...

The modern world is heavily influenced by our computers and the internet.  The use of information and the technology that delivers the information to us on a regular basis are everywhere.  In fact there are certain occupations and entire industries that rely solely on the internet.  With business...

Here in the Hudson Valley (and most other places around the country), money is often one of the biggest obstacles to people that wish to start their own Hudson Valley business.  The ideas of a new product or service that seem almost like a sure thing are hindered by the lack of capital to put things...

Many people fall into the “pretty” trap when they consider hiring a website developer.  They feel that if the website looks good then it must be working.  However, the looks alone will not guarantee the success of any site. The service provided by the website designer will play a much bigger role...

Setting up a Hudson Valley blog to promote and discuss a company has been proven as a great way to increase the company’s website page ranking in search engines.  However, so many people are unsure about where to host the blog.  There are various free places to start a blog and there are paid spots...

If your company is located in the Hudson Valley and you are in need of a well designed website, there are numerous reasons to pick a local company for your web needs. Community Pride – Generally speaking, most local businesses like to lend their support to other local companies.  This attitude often...

For those of you that enjoy reading various websites on a regular basis you have no doubt seen the little RSS icon asking people to subscribe to the latest updates and further the syndication of the web page.  This is an adaption of newspaper syndication.  Years ago newspaper publishers realized that...

Search engine optimization (SEO) has become a bit of buzz word in the last few years.  This is a term that refers to all the different tactics used to improve a website’s ranking among the different search engines such as Google and Yahoo.  If a website appears at or near the top of the list on a...