10 Tips for Picking a Good Web Developer

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Web DeveloperMany people fall into the “pretty” trap when they consider hiring a website developer.  They feel that if the website looks good then it must be working.  However, the looks alone will not guarantee the success of any site.

The service provided by the website designer will play a much bigger role in how your site is used, how many people can find it, and how much money it generates.

When dealing with a new website, the old adage “you get what you pay for” springs to mind.  People that are content to pay a cheap price for an average website will likely get cheap results.

Here are 10 items to consider when choosing a website designer.

  1. Search Engine Optimization – The primary reason people have a website is to make it easier for customers to find.  A competent designer should understand the basics of how search engines work and what factors will contribute to a website ranking higher in searches.
  2. Content – The information found on a website has a greater impact than other item.  Pretty graphics, instructional videos and keywords are nice.  But nothing compares to solid content that is useful to the user.
  3. Social Media –Without a doubt the social media websites are the most popular items on the web today.  These types of sites can help spread the word about a company in a short time and increase awareness to a brand.  The website designer should be aware of this and take advantage of the different social sites in order to increase traffic.
  4. Ease of Use – A site needs to be easy to use.  Customers want to find information or buy services and products with ease.  A site that caters to the desires of the customer will have a better reception among the targeted audience.
  5. Documented success – You want to work with a website designer that has successfully developed multiple sites, not someone that is working on his first site.  Investigate the other sites the designer has developed and see if they have the qualities you are looking for.
  6. Design process – Designing a site can take time.  In order to ensure that the work is progressing at an acceptable pace the designer should have a method that allows you to monitor the work and make sure that milestones are being met along the way.
  7. Support – Computers occasionally have problems.  That is just a fact of life.  You want to be sure that when there is an issue with your website your designer is there to answer your questions and get things up and running once more.
  8. E-commerce – Being able to accept payments from customers online is growing by leaps and bounds almost daily.  People enjoy the convenience of purchasing online and many people will switch to a different provider if their chosen provider does not accept online payments.  Having a web designer proficient in e-commerce is crucial for modern websites.
  9. Design team – The people that design the actual features of each part of every page of the site should have considerable experience in the type of site that you want.
  10. Development team – the team that takes the design and puts it together in a cohesive, workable site needs to understand your needs and preferences when putting everything together.

Following these tips as a reference will ensure that you choose a competent website developer that can understand your needs and put together a site that will ultimately make you money.

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